Aso Rock African Market, a renowned name in the African culinary scene, continues to make waves with its latest branch in Atlanta, Georgia. In a recent episode of Enterprise TV’s City to City, hosted by Barrister Evans Ufeli, CEO of Enterprise TV, Managing Partner Nwannebuchi Brown shared the inspiring journey of this franchise and its impact on the community.
With five thriving branches across the United States, including three in Dallas, one in Houston, and now Atlanta, Aso Rock has become a beacon for Africans seeking a taste of home. Brown, who oversees the Atlanta location at 3522 Lawrenceville-Suwanee Road, highlighted the market’s mission to provide authentic African food items and fresh, locally sourced produce.
“Aso Rock is not just a store; it’s a community,” Brown emphasized. “We offer everything—from authentic Nigerian food items sourced directly from Nigeria to fresh, locally-sourced produce and meat. Our goal is to ensure that everyone who walks through our doors feels like they’re back in their mother’s kitchen.”
She shared the origin story of Aso Rock, giving credit to Tobechukwu, the visionary founder of the franchise. “He started in Dallas, Texas, and when I visited the first branch, I knew this was something special. I joined him, and now here we are in Atlanta. It’s been a struggle, but I thank God and Tobechukwu for the opportunity,” she said.
Brown’s passion for food is evident in the market’s extensive menu, featuring beloved dishes like yam porridge, bitter leaf soup, Jollof rice, and native delicacies such as asun and isi ewu. She highlighted the meticulous care that goes into every dish, ensuring authenticity and quality. “We don’t cut corners,” she said. “What we serve is a reflection of the love and tradition we grew up with.”
The culinary offerings extend beyond food to evoke nostalgia and community spirit. Brown reminisced about childhood traditions, saying, “For us, Sundays meant akara and akamu, complete with lots of Peak milk. That memory inspires me to bring such cherished experiences to our customers.”
More than just a business, Aso Rock is a platform for cultural exchange and unity. Brown passionately appealed to the African community to embrace collaboration. “We need to bridge the gaps that divide us,” she urged. “Together, we can create a stronger, more vibrant community. This is not just about food; it’s about building connections. Women especially—we are a force to reckon with if we support each other.”
The episode of City to City underscored the transformative power of entrepreneurship in preserving culture and fostering unity. Barrister Evans Ufeli lauded Brown’s efforts, describing Aso Rock as a shining example of what can be achieved through dedication and vision.
For those seeking a true taste of Nigeria or a gathering place to celebrate African heritage, Aso Rock Atlanta is the destination. As Brown poignantly remarked, “When you eat here, you’re not just dining; you’re experiencing home.”
Tune in to City to City on Enterprise TV for more inspiring stories of Africans making a difference across the globe.
