Big Brother Naija Season 10 is set to premiere over two nights—Saturday, July 26 and Sunday, July 27—with the biggest grand prize in the show’s history: ₦150 million. This was announced by Busola Tejumola, Executive Head of General Entertainment at MultiChoice Group, during a media briefing in Lagos.
The 10-week reality TV show will run until October 5, delivering its signature mix of drama, strategy, and entertainment. According to Tejumola, this landmark season celebrates not just another edition but a “living, breathing cultural force” that has shaped Nigeria’s entertainment and influencer landscape.
Ebuka Obi-Uchendu returns as the host, leading viewers through what promises to be an unforgettable season. The theme will be unveiled on premiere night.
Tejumola also revealed that the auditions, held both online and in-person across Lagos, Abuja, and Enugu, attracted an overwhelming number of applicants between May 3 and 18. The goal was to discover Nigeria’s most compelling and entertaining personalities, setting the stage for a thrilling 10th season of BBNaija.
