Global superstar Rihanna has unveiled a groundbreaking partnership between her fashion brand, Fenty Beauty, and the 2024 Olympic and Paralympic Games in Paris, France. This collaboration signifies a major milestone in the convergence of entertainment, sports, and beauty industries.
As a premium partner, Fenty Beauty will supply makeup kits to volunteers and have its own makeup artists on-site. This partnership aims to highlight the importance of representation and empowerment in both sports and beauty sectors.
The 2024 Olympic Games will take place from July 26 to August 11, followed by the Paralympic Games from August 28 to September 8. Canadian singer Celine Dion is set to perform at the opening ceremony.
Announcing the partnership on social media, Rihanna expressed her excitement: "[I] tried to tell yall….we outside all 2024!!! [I’m] proud to announce that @FentyBeauty is a premium partner of the Olympic and Paralympic Games baby! FentyxParis2024."
